REBRANDING For 110 years the International School of Philosophy ISVW has been the best place for clear thinking. De school attracts the best philosophers and world’s great thinkers.
The historical location of the institute is the starting point of the rebranding. Graphic, dynamic logo shapes transform into animals that live in the environment of the institute. The new logo honors the estate and the forest as natural wealth and basis for clear thinking. Colors for the new corporate identity were found by zooming in on moss, leaves, the bark of a tree. The logo visualizes space: as thinking and as physical place. In addition to ISVW as a word mark the image language is friendly and recognizable. You can create endless new ones with the individual blocks. Over and over again. For example, a tree, a moon or an animal. What does a bird think? The logo cares about all thinkers. The owl, the badger, fox, wolf, boar and deer honour the estate, and the letterforms symbolize thinking directions. You can make a triangular block from a letter ‘v' that could be an owl's beak, but also a starting point, a new direction. The new dynamic logo shows that it is possible to create an endless brand with just a few colors and minimal shapes. A language that fits all communication. From screen to print, from paper to the stage.